How to prepare brand and sales materials for Japanese buyers
A practical guide for overseas brands preparing buyer decks and line sheets for Japan, covering products, retail and wholesale pricing, MOQ, lead times and ordering terms.
Japan Market & Execution Insights
Practical information for overseas brands, companies and agencies executing market-entry and projects in Japan.
How to sell wholesale to Japanese select shops: targeting, meetings and orders
A wholesale outreach process for overseas brands entering Japanese select shops: store fit, proposal channels, trade shows, samples and order terms.
What Is Kakeritsu in Japanese Wholesale? Retail Prices, Wholesale Prices and Margins
Learn how Japan’s wholesale-to-retail price ratio works, how it differs from gross margin, and how overseas brands can calculate prices with import and delivery costs.
Pop-up staffing costs in Japan: headcount and outsourcing quotes
A guide for international brands to staffing budgets, concurrent coverage, breaks, sample calculations and comparing dispatch with outsourced store operation.
How to Drive Traffic to a POP UP in Japan: Social, Ads, and Influencers
A practical traffic plan for overseas brands running a POP UP in Japan, covering owned social, paid ads, influencers, LINE, Google, and live event updates.
What Japan Localization Means: Why Translation Alone Is Not Enough
A practical guide to localization for international brands entering Japan, covering product pages, sizing, pricing, delivery, returns, creative, and Japanese customer support.
Amazon, Rakuten, Qoo10 or TikTok Shop? Japan EC for International Brands
A comparison of major Japanese ecommerce channels covering fees, selling mechanics, operations and logistics.
How International Brands Can Launch on TikTok Shop Japan｜From Seller Registration to First Sales
A practical guide for international brands launching on TikTok Shop Japan, covering the seller entity, verification, product listings, logistics, returns, account linking, and launch operations.
How Should International Brands Set Retail Prices in Japan?
A practical framework for setting Japanese retail prices by connecting product cost, import and logistics expenses, channel margins, wholesale conditions, and tax-inclusive display rules.
Japan Entry Costs for International Brands｜Plan the Budget in 6 Parts
Plan Japan-entry costs across market validation, sales setup, import and logistics, localization, promotion, and ongoing operations.