Brand awareness KPIs: choosing reach, branded search and brand lift
A practical framework for awareness KPIs across exposure, behavior and perception.
RePrompt Insights
Practical information on marketing, creative work, AI and technology, and business operations.
How much does commissioned UGC video cost? Published prices, ad rights and ordering
Compare published UGC video prices by filming, editing and advertising rights. Use budget examples, comparable quotes and a commissioning checklist.
How to Choose an Influencer Casting Agency: Talent, Costs and Contracts
Compare influencer casting agencies by selection evidence, scope, quotes, usage rights and reporting. Identify the work your team will retain before commissioning.
Japan's Stealth Marketing Rules for Influencer Campaigns｜Practical PR Disclosure Guidance
A practical guide to Japan's stealth marketing rules for influencer campaigns, including gifting, business involvement, disclosure visibility, and campaign operations.
How to Reuse Influencer Posts in Paid Ads｜Permissions, Meta and TikTok Workflow
A practical guide to permissions, Meta partnership ads, TikTok Spark Ads, usage terms, workflow, and measurement when turning influencer posts into paid media.
Social Media Management Agency Costs and Scope of Work
A practical comparison of social media management costs and scope, from partial content support to full strategy, production, community management and analytics.
What Is Brand Promotion? From Planning to Execution
A practical guide to brand promotion covering objectives, audiences, channel roles, budgets, production, usage rights, KPIs and post-campaign learning.
What Is Influencer Marketing? How It Works and How to Run It
A practical guide to influencer marketing: what it is, campaign types, execution steps, benefits, risks and the fundamentals of success.
What Is Product Seeding? Process, Costs and Gifting Differences
A practical guide to product seeding: definitions, gifting differences, recipient selection, shipping, posting expectations, costs and disclosure considerations.
What Is UGC Marketing? Creation, Reuse and Advertising
Learn what UGC marketing is, how to collect usable content, manage usage rights and reuse UGC across ads, ecommerce and social.