Ad creative fatigue: when to refresh and how to decide
Diagnose declining ad results, separate creative fatigue from other problems, and test new assets without losing a useful comparison.
RePrompt Insights
Practical information on marketing, creative work, AI and technology, and business operations.
How to Make TikTok Ad Creative: Structure and Production Workflow
A practical workflow for TikTok ad creative covering 9:16 framing, hook-body-CTA structure, sound, safe zones, and testable variations.
How to Design Instagram Reels Ad Creative
A practical guide to Instagram Reels ad creative, covering 9:16 composition, opening hooks, message structure, safe zones, and testable variations.
How to Choose an Ad Creative Agency: 7 Points to Compare
A practical way to compare agencies by scope, channel fit, team, iteration, rights, revisions, and quote conditions.
How to Write a Creative Brief｜What to Define Before Production
A practical guide to defining objectives, audience, message, mandatory elements, production conditions, and evaluation criteria before creative work begins.
How to Make Vertical Video Ads for TikTok and Reels
A practical guide to vertical video ads for TikTok and Instagram Reels, covering 9:16, safe zones, hooks, proof, CTAs, production planning and testing.
Ad Creative Production Costs: A Practical Price Guide
A practical guide to ad creative production costs using public pricing examples for static ads, short video and shoots, plus scope, rights and testing volume.
Landing Page Optimization: A Practical CVR Improvement Guide
Improve landing-page CVR with a practical sequence covering measurement, first-view messaging, information architecture, CTAs, forms and testing.
Ad Creative A/B Testing and Testing Priorities
A practical guide to ad creative testing: isolate messaging, hooks, visuals, talent and CTAs, then evaluate results without mixing variables.